Last quarter, I watched a marketing team celebrate hitting their lead generation goals—10,000 new contacts captured. Two weeks later, their […]

Three months ago, a startup founder asked me: “Which CRM should we choose—HubSpot, Salesforce, or Zoho?” My answer surprised her:

Last year, a marketing manager told me her team sent 15,000 emails monthly but couldn’t explain which messages actually drove

Six months ago, a sales director confided something surprising: “Our reps spend 60% of their time chasing leads that will

When I first demoed Salesforce Einstein for an enterprise client three years ago, the AI features felt like impressive demos

Last year, I watched a client’s email open rates jump from 18% to 34% in three months. The secret? They

I’ll be honest—finding the right email automation tool feels like dating. You try a few platforms, some promise the world,

Customer relationship management has evolved dramatically with artificial intelligence transforming how businesses interact with customers and manage communications. AI-powered CRM