About us Freltek
You know that moment? When you open your browser, type “best AI tool for…” and find yourself staring at fifty articles that praise everything but tell you nothing real?
Yeah, we’ve been there too.
From Frustration to Mission
Freltek started with a simple question one of our founders asked at 2 AM, after wasting an entire day testing tools that didn’t work as advertised: “Why isn’t there someone who actually tests these tools and just tells the truth?”
He was searching for a tool to turn podcast episodes into blog posts, bought three different tools in the same week, and they all were… well, let’s just say they weren’t what was promised. $90 down the drain and hours of wasted time.
That’s when the idea clicked: what if we created a place where real people test real tools and share real results – with pros and cons, no sugar-coating?
Starting from Ground Zero (Literally)
In the beginning, there was no office, no budget, not even a clear plan. Just three people sitting in a coffee shop, each testing tools on their personal accounts, writing notes in notebooks.
One of us tested AI design tools, another tried marketing platforms, and the third broke down technical software. We’d meet every evening to share discoveries, laugh at the awful tools, and get excited about the great ones.
Three months later, we published our first ten articles. Six months in, readers were messaging us thanking us for saving them money and time. A year and a half later, we became a team of eleven people working full-time on this mission.
Who We Are Today
A Team of 11 Specialists, Each Bringing Their Own Passion
We’re eleven people, each with our own unique AI story:
Programming & Development Specialists: They break down every tool to understand how it works under the hood, testing APIs and code quality
Design & UX Experts: They reject any tool with a complicated interface, no matter how powerful
Digital Marketing Team: They’ve tried dozens of tools before finding the right fit for each use case
Content Writers: They test every writing tool and compare it against human writing
Data Analysts: They turn every test into precise numbers and charts
AI Researchers: They track the latest updates and technologies in the field
Each of us brings unique expertise, and we all come together for one goal: helping you choose the right tools.
What Drives Us
Honesty, Even When It Costs Us
Last week, we turned down a $5,000 sponsorship offer. Why? Because the company wanted us to write a positive review of their tool without testing it objectively.
We refuse these kinds of offers almost every month. Because your trust is worth more than any amount.
We Admit When We Don’t Know
Two weeks ago, we faced an extremely complex machine learning tool. Instead of pretending to be experts, we brought in an outside specialist and paid him out of our own pockets, just to ensure the review was accurate.
Perfection isn’t our goal, credibility is.
Every Message from You Fuels Our Passion
When a designer messages us saying, “I saved three days of work thanks to a tool I read about on your site” – that makes all the long hours worthwhile.
When a student thanks us for helping them finish their graduation project. When an entrepreneur tells us they cut their costs in half thanks to our advice.
These stories are our fuel.
Why We Write in English
Because AI tools are a global phenomenon, and English is the universal language of technology. Writing in English allows us to reach a wider audience – from developers in India to marketers in Brazil, from students in Europe to entrepreneurs across the Middle East.
Most AI tools are developed with English documentation, and their communities speak English. By writing in English, we can provide immediate value to the largest possible audience without translation barriers.
We believe technology should be accessible to everyone, and English is currently the bridge that connects the global tech community.
Our Promise to You
Three Simple Commitments:
We won’t write about a tool we haven’t tested ourselves – Every tool we review, we’ve used it ourselves and paid for it (most of the time)
We won’t hide the flaws – If a tool is bad, we’ll say so clearly, even if the developers are our friends
We’ll admit our mistakes – When we’re wrong (and it happens), we’ll correct the information immediately and apologize
How We Work
A Transparent and Rigorous Testing Process
We don’t publish any review before it goes through several stages:
Real-world Testing: We use the tool in actual projects for weeks
Team Review: Multiple team members test it from different angles
Comparative Analysis: We compare it with similar tools in the market
Final Verification: We ensure every piece of information is accurate before publishing
Join Us
Freltek isn’t just a website, it’s a community. We learn from you as much as you learn from us.
Have a new tool you want us to test? Let us know.
Found an error in one of our articles? Please correct us.
Have an experience with a tool we wrote about? Share it with us, we want to hear from you.
Together, we’re building an honest reference in a world that needs more honesty.
We’re here for you, because of you, and with you.